revised site map

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estimate by tasks_rev1

I revised the estimate based on our meeting last night and the hourly rates I found online.

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sitemap rev_1

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Fade In- Site Map

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Estimate by Tasks

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Client: Fade In

Designer delivers new Creative Brief, estimate and schedule    

Thurs. May 20, 2010    

Designer and Client meet to conduct User Profiling session    

Thurs. May 20, 2010    

Designer finalizes and delivers User Profile document    

Thurs. May 20, 2010    

Designer delivers draft navigation as Sitemap document    

Thurs. May 20, 2010    

  • Designer delivers draft wireframes and any revisions to initial sitemap
  • Designer & Client determine schedule for content delivery

Thurs. May 20, 2010    

Designer begins site look and feel    

Thurs. May 20, 2010    

Design direction presentation    

Thurs. May 20, 2010    

Designer delivers revisions to look and feel, if required    

Thurs. May 27, 2010    

Once Client signs off on design look and feel, Designer completes page designs (10 to 15 pages estimated)    

Thurs. May 27, 2010    

Client delivers final content    

Thursday May 27, 2010    

Designer begins final production of all graphics files    

Week of May 13, 2010    

Designer begin technical production:

Designer to create HTML, image folder and CSS files for posting to development site.    

Week of May 20, 2010    

Beta testing    

Monday, June 3, 2010    

Site launches    

Wednesday, June 3, 2010

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possible home page

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Site Map

I.     Films

a.         timeline: 1910’s, 1920’s…2000’s

1a.         a decade (e.g. 1960’s)

b.         country : Argentina, Austrailia, Austria, Belgium…US, etc.

1b.        a country (e.g. US)

II.   Explore

  1.       Directors (e.g. 50 iconic directors)

1a.         a director (Jean-Luc Godard)

b.      actors

1b.         an actor

III.         Lists

a.          all lists displayed

1a.         an individual list (e.g. Best Soundtracks)

IV. Festivals

a.     list of all festivals: Sundance, Rotterdam, Berlinale, etc.

1.     a festival (e.g. Sundance)

1a.        watch a film

V.   Members

a.     all members page

1a.          an individual’s members page

VI. News

a.          all news  (e.g. In Theaters, Coming Soon)

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Client Survey

General Information

1. What is the name of your company and your current

(or intended) URL?

Fade In

This is the current name, but subject to change.

2. Who are the primary contacts from your organization,

and who has final approval on the project?

Please list names, titles, email addresses,

and phone numbers.

Ed Woo: Project Manager/Technical Lead

Mehrdad Haghighi: Design Lead

Judy Lue: Information Architecture (IA) Lead

Shared: Content Development

3. What is your intended launch date for the new

site? Are there any outside considerations that

might affect the schedule (for example, PR

launch, tradeshow, annual report)?

Start of June 2010

4. Do you have a specific budget range already

established for this project? Can this project be

divided into phases to accommodate budget and

timing constraints?



Current Site

1. Do you feel your current site promotes a favorable

user experience? Why or why not?

The current site does create a favorable user

experience but has a lot of room for modifications

and improvements.

The Members section is peak in interest.

2. What specific areas of your current site do you

feel are successful? Why are they successful?

The Members section, since it’s the social network

section of the site that allows users to create their

own personal profile page.

3. What shortcomings exist with the current site,

and what three things would you change on the

site today if you could?

1. Organization: taking the best elements from

similar sites and incorporating them onto this site

2. Functionality (ease of navigation)

3. Traffic: making this a popular site

and one that members will check on a daily basis

4. Have you conducted usability tests or gathered

visitor feedback for your current site? If so, how

long ago? Please include any reports or findings.

A member liked the interactivity between user

and programmer- and the movie images changing

according to his top 10.

5. How important is it to maintain your current look

and feel, logo, and branding?

It is not so important to keep the original logo, but

branding is important.

Reasons for Redesign

1. What are the main reasons you are redesigning

your site (new business model, outdated site,

expanded services, different audience)?

2. What are your primary online business objectives

with the site redesign? What are your secondary

objectives? (Examples include increased

sales, marketing/branding awareness, and

fewer customer service calls.) Please discuss

both long- and short-term goals.

3. What is the main business problem you hope to

solve with the site redesign? How will you measure

the success of the solution?

4. What existing strategy (both on- and offline) is in

place to meet the new business objectives?

Audience/Desired Action

1. Describe a typical site visitor. How often are they

online, and what do they generally use the web

for? Give basic demographics: age, occupation,

income level, purchasing habits. (Use as much

detail as possible in profiling your target user.

Profile more than one type if appropriate.)

Age: 18-80

Occupation: all

Income: varies

Purchasing habits: varies

2. What is the primary “action” the site visitor

should take when coming to your site (make a

purchase, become a member, search for


Become a member, and search for information.

3. What are the key reasons why the target audience

chooses your company’s products and/or

services (cost, service, value)?

The target audience loves films.

Wants to: rate films, become fans of films, directors,

and actors

meet others with similar tastes in films;

learn about films, read about films, read film


Wants to write about films, write reviews about


Wants to find out what’s in or coming to theaters.

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Hello world!

Welcome to This is your first post. Edit or delete it and start blogging!

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